Routing Event & Webinar Traffic by Country (One Link, Right Registration Page)

TL;DR

Promote one URL for your webinar series — e.g. yoursite.com/webinar — and let geo-rules route each visitor to their region's registration page (right session time, right language, right speakers). One campaign to build, one link to track, zero "which link do I send to APAC?" Slack threads.

Regional webinar programs have a logistics tax: three sessions (EMEA, Americas, APAC) means three registration pages, three sets of campaign links, and a coordination problem every time anyone shares anything. The fix is the same trick as regional pricing — one self-routing URL.

One promoted link; each region lands on its own registration page.

The setup (15 minutes)

Create the regional registration pages as usual — /webinar-emea, /webinar-amer, /webinar-apac.
Create a stub page at /webinar (it can be a copy of the global version — most visitors will never see it for more than an instant).
Add path-scoped rules on /webinar: EU + UK + EMEA countries → EMEA page; US/CA/LATAM → Americas page; APAC list → APAC page. Unmatched → stays on the stub, which should default to the global session.
Promote /webinar everywhere: ads, social, partner newsletters, the works.

Why this is worth 15 minutes

Partners can't mis-share — co-marketing partners get one link; their Australian audience still lands on the APAC session.
Late changes don't break links — if the EMEA session moves platforms a week out, you change one rule's destination; every link already in the wild follows.
Reporting stays unified — one tracked URL, with per-country redirect analytics showing where interest actually came from before anyone even registers.

After the event

Repoint the same rules at the recording pages. The /webinar link in old emails and posts keeps working forever, now routing each region to its on-demand version — long-tail registrations for free.

Geo-redirects on your HubSpot site in 5 minutes

One script tag, no code, no DNS changes. Free plan included.

Start free

Frequently asked questions

What happens to registrations from countries without a regional event?

They land on your default registration page (usually the global/English session). Make that the unmatched-country fallback and nobody hits a dead end.

Do UTM parameters survive the redirect for campaign reporting?

With a properly built redirect tool, yes — query parameters are preserved through the hop, so your HubSpot campaign attribution works exactly as if the visitor had clicked the regional link directly.

Can I route to different webinar platforms per region?

Yes — destinations are just URLs. EMEA can go to a Zoom registration page, North America to a HubSpot landing page, APAC to an on-demand recording. The rule doesn't care what's on the other end.