Geotargetly vs. Easy Redirects: Which Is Right for Your HubSpot Site?

TL;DR

Geotargetly is a nine-product geo-personalization suite for any website. Easy Redirects does exactly one thing — geo-redirects — built specifically for HubSpot Content Hub. Need banners, geo-pricing, or content swapping too? Geotargetly. Need visitors routed to the right regional page on a HubSpot site with minimal setup? Easy Redirects.

Full disclosure up front: this comparison is written by Easy Redirects. We'll keep it factual — Geotargetly is a good product, and for some teams it's the right answer. Here's how to tell which team you're on.

The core difference: a suite of nine geo-products versus one focused tool.

Product scope

Geotargetly bundles geo-redirects with banners, popups, content blocks, currency switching, links, and more — configured through one dashboard, metered by one pageview quota. Easy Redirects ships redirects only: country rules (include/exclude, EU/Nordics/DACH presets), path matching, UTM preservation, loop protection, analytics, and per-client workspaces. If your requirement list has one item on it, a one-item product means less to learn, configure, and pay for.

Platform fit

Geotargetly is platform-agnostic — its docs cover generic websites, and HubSpot is one install target among many. Easy Redirects assumes HubSpot from the first screen: the install instructions are literally "Content → Pages → Site header HTML", the defaults preserve HubSpot tracking parameters, and the snippet covers website pages, landing pages, and blogs in one paste. Neither approach is wrong; specific beats general when the specific matches your stack.

Pricing model

The structural difference matters more than the sticker prices. Geotargetly meters pageviews — every page load where its script runs counts against quota, whether or not anything happens. Easy Redirects meters successful redirects — a lookup that results in no redirect costs nothing. For a typical international site where 5–10% of traffic gets redirected, the same visitor volume consumes quota 10–20x slower under redirect-based pricing.

Setup & maintenance

Both install via script tag. The difference is what comes after: Geotargetly's breadth means more concepts (which product am I configuring? how do quotas split?), while Easy Redirects' setup is one site + N rules, testable with a built-in debug mode. For agencies, Easy Redirects' workspaces give per-client isolation under one login.

The honest recommendation

Choose Geotargetly if you need two or more of its nine products, or your site isn't on HubSpot. Choose Easy Redirects if your site runs on HubSpot Content Hub and your need is "send visitors to the right regional page" — you'll be live before a Geotargetly trial finishes its onboarding emails.

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Frequently asked questions

Can I migrate from Geotargetly to Easy Redirects?

Yes, and it's quick: recreate your redirect rules (countries, paths, destinations map one-to-one), paste the Easy Redirects snippet into HubSpot, then remove the Geotargetly snippet. Run both briefly only if you've disabled rules in one — two active redirect tools on one site will conflict.

Does Easy Redirects do banners or geo content swapping?

No — deliberately. It does geo-redirects only. If you need location-based banners or in-page content swapping alongside redirects, Geotargetly's suite or HubSpot's own Smart Content covers that.

Which is cheaper?

Depends on your traffic shape. Geotargetly meters pageviews (every page where its script runs a lookup); Easy Redirects meters successful redirects only. A high-traffic site that redirects 2% of visitors consumes quota ~50x slower on redirect-based pricing.